While the alt-folk by la loye is often described as lo-fi or unpolished, the project around 26 year-old Lieke Heusinkveld is filled with hidden details in both sound and word. la loye does not explore the beaten track of human consciousness, but wanders along the exciting elephant paths, dark sprawl and beautiful open plains. Just like Elliott Smith, Mount Eerie, Radiohead and Big Thief, Heusinkveld digs deep in her reserves to give shape to raw emotion with fresh, sometimes very playful angles. At times oppressive music, but above all beautiful.

Showcasing her pristine songwriting ability and infectious persona with recent single offerings ‘white summer’ and ‘i’m still asleep’, the alt-folk newcomer has already generated effusive praise throughout the press community (The Line Of Best Fit, Clash, The Independent, Beats Per Minute) and is certainly well-positioned for the next stage of her musical journey in 2022.

Marking her name with a number of superb one off releases, la loye has displayed magnificent control in her music. - CLASH (UK)

Crafted from personal stories, stacked vocals, delicate piano and intricate guitars weave in and out as we're submerged into a dream-like world which is soothing despite the track's more complex history. - Line Of Best Fit (UK)

A captivating and focused new single, where Lieke Heusinkveld displays her cunning and top-notch ability to bring together effortless and original melodies coupled with tasteful arrangements and warm indie-rock tones. - Glide Magazine (US)

“i’m still asleep” gradually builds from its gentle origin to a crackling crescendo, mirroring the frustration building within the singer, until it reaches a regal and grandiose finale that is reminiscent of festival-headlining indie bands. It’s easy to forget that la loye is still at the start of her career, as “i’m still asleep” suggests a much more seasoned songwriter – and makes it clear she could go far. - Beats Per Minute (US)

Op de grens tussen lo-fi en alt-folk weet ze ons opnieuw te ontroeren in het vertederende “i only hear you in my song”. De poëtische tekst en de zachte gitaarriedel maken het een en ander in ons los, waardoor we het kippenvel niet meer kunnen bedwingen. - Dansende Beren (BE)

Natuurlijk is het onzin om elke sterke act op Noorderslag ‘on-Nederlands goed’ te noemen, maar la loye kan zich al bijna meten met internationale smaakmakers in zijn muzikale hoek. - 3voor12 (NL)